
franchise clarity
franchising is a $900 billion industry - but half fail within 5 years
we give you the facts before you invest. objective data-driven analysis with no sales agenda — so you can prOTect your savings and make confident decisions

the franchise dream…and the risk you don’t see
Franchising is marketed as a safer path to being your own boss — avoiding the uncertainty of starting from scratch. But here’s the truth: 10-50% of franchises fail in their first five years. And when they do, owners can lose far more than just their business — they can lose their homes, retirements savings, and peace of mind.
Step 1: Initial Consultation - Understand your goals & investment range.
Step 2: Full Analysis - Review FDD, financials, and market data
Step 3: Decision Clarity - Clear-eyed assessment to move forward or walk away
How it Works
Franchise clarity: due diligence without the sales pitch
Unbiased Advice: We take no commissions from franchisors.
Data-Driven Insights: Market research, financial modeling, and FDD analysis.
Real-World Experience: Decades in corporate finance, M&A, and small business ownership
why people trust franchise clarity
27 years at Procter & Gamble in finance and M&A
Expertise in high-stakes business deals
Independent, working only for you
Recommendations backed by facts
Franchise opportunities are everywhere — but not all are built for your success. Let’s talk before you commit.
Don’t invest blind
WHAT WE DO
Franchise Clarity isn’t a broker or a legal firm. We’re an independent advisory service that helps you understand the real risks, economics, and commitments involved in franchise ownership.
Whether you’re just starting to explore or are reviewing a Franchise Disclosure Document (FDD), we guide you with objective insight and real-world experience.
We Help You Make Smarter Franchise Decisions
Who we help
We specialize in helping smart, serious buyers:
Retirees exploring entrepreneurship
Corporate professionals post-career pivot
First-time franchisees unsure who to trust
Anyone considering SBA loans or 401(K) rollovers
Who We Work With
Opportunity or Trap
why it matters
“Franchising can be a tremendous opportunity — or a costly trap. We help you tell the difference.”
✅ FDD Reviews
👁️ Eyes Wide Open Due Diligence Package
📊 Custom ROI & Profitability Modeling
🏦 Funding Risk Assessment
💬 Hourly Strategic Advisory
POPULAR SERVICES