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Franchise Due Diligence Services

Objective, commission-free analysis to help you make a smart, confident investment.

Every franchise buyer deserves the same level of rigor that Fortune-50 companies use when evaluating major investments.


These services are designed for people who are seriously exploring franchise ownership — whether you’re comparing options, reviewing an FDD, or preparing to sign.

Pricing is transparent and fixed, but determined based on your specific franchise and level of analysis needed.


Book a call to discuss scope and fit.

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SERVICE 1

Franchise Opportunity Review

A comprehensive, independent evaluation of a specific franchise you’re considering.

This is the most common engagement for buyers who already have one franchise in mind and want a full, objective assessment before committing capital.

I review:

  • The franchise’s economic model

  • Item 19 financial performance claims

  • Variability hidden behind averages

  • Unit-level margins, break-even points, and payback periods

  • Capital requirements and hidden working-capital needs

  • Risks that are commonly downplayed during the sales process

  • Key operational drivers and assumptions

  • Territory economics and saturation issues

  • Probability-adjusted outcomes (best/mid/low cases)

You receive:

  • A clear, written analysis of the opportunity

  • A financial model you can use and update

  • Questions to ask the franchisor

  • Validation call guidance

  • A “go / slow / no-go” recommendation based on data

Best for: buyers with one specific franchise in mind who want disciplined, objective due diligence.

SERVICE 2

Multi-Brand Comparison

A structured, apples-to-apples comparison of 2–3 franchise options.

When you’re deciding between several franchises, the sales materials can make them all look strong.
This engagement cuts through that noise.

I compare:

  • Unit economics

  • Upfront and ongoing capital needs

  • Return profiles and payback timelines

  • Operational complexity

  • Support systems

  • Validation data

  • Risk factors

  • Territory models

  • Realistic failure scenarios

  • Long-term viability

You receive:

  • A comparative scorecard

  • A single consolidated model showing ROI differences

  • A strategic recommendation on which brand best fits your goals, risk tolerance, and financial profile

Best for: buyers weighing multiple options and wanting a disciplined, objective way to choose.

SERVICE 3

FDD Deep Dive + Item 19 Validation

A focused, expert review of the FDD and financial performance claims.

Most franchise buyers struggle to interpret the FDD (and the franchisor benefits from that).
This service brings clarity to the legal and financial disclosures that matter most.

I assess:

  • What’s in Item 19 — and what’s missing

  • Whether the numbers are realistic or misleading

  • Franchisee variability hidden behind averages

  • Key risks in Items 7, 8, 11, and 17

  • Territory and supply-chain issues

  • Litigation red flags

  • Financial reconciliation between Item 19 and Item 21 (corporate financials)

You receive:

  • A written summary of the FDD’s key insights and risks

  • Questions to ask the franchisor

  • A professional interpretation of the franchisor’s financial strength and incentives

Best for: buyers early in the process or unsure what to look for in the FDD.

Not ready to book? Get the Franchisor Economics Checklist →

SERVICE 4

Pre-Signature Due Diligence Session

Close-up of an individual wearing a suit writing on a whiteboard. An adjacent office building is seen through the window

A rapid, high-impact second opinion before you sign.

For buyers nearing a decision — especially those facing broker or franchisor pressure — this engagement provides a final, objective checkpoint.

We cover:

  • The viability of the model you’re about to invest in

  • Whether the economics match your expectations

  • Key assumptions that worry me

  • Questions you must resolve before signing

  • The risks you may not have considered

  • The gaps between the sales pitch and the numbers

This is a fast-turnaround engagement designed for people who need clarity now.

Best for: buyers approaching a signing deadline or looking for a last pair of expert eyes.

SERVICE 5

two hands typing on a laptop. The laptop screen shows a business dashboard with charts and graphs. Coffee cup and two pens to the right of the laptop

Validation Call Coaching (Optional Add-On)

Validation calls are one of the most misunderstood parts of the franchise process.
I help you:

  • Identify which franchisees to talk to

  • Avoid franchisor-directed “handpicked” chains

  • Ask questions that reveal margins, payback, and risks

  • Interpret vague or sugarcoated responses

  • Map responses against the model and FDD data

This dramatically improves your ability to get real insights from existing owners.

Best for: buyers unsure how to conduct validation calls or reading conflicting responses.

Ask the right questions. Get real insights. Avoid filtered answers.

How Pricing Works

Transparent, fixed pricing after scope is confirmed.

Every franchise has different complexity, FDD structure, and data availability.
Instead of offering cookie-cutter pricing, I scope your specific needs first and then provide a clear, fixed fee.

  • No retainers.

  • No hourly billing.

  • No commissions.

  • No upsells.

Just objective due diligence designed to protect your capital.

See How We Evaluate Franchises — Free Intro Call

Before You Commit to a Franchise, Get Objective Clarity.

A strong franchise can create financial independence.
A weak one can set you back years.

The difference isn’t luck — it’s due diligence

Let’s evaluate your opportunity with the rigor it deserves.

Schedule your free evaluation session.