Insights by bill beckham
— A 27-year finance, exec, franchise owner, and founder of Franchise Clarity. No fluff. Just what you need to know before you invest…
Why the FDD Doesn’t Tell the Whole Story
The Franchise Disclosure Document (FDD) is meant to protect buyers. It’s long. It’s legally required. It looks official.
But here’s the truth: The FDD is a starting point, not the full story.