Insights by bill beckham
After 27 years in P&G finance and first-hand franchise ownership, I write about the facts behind franchise investing so you can make confident, data-driven decisions.
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Why the FDD Doesn’t Tell the Whole Story
The Franchise Disclosure Document (FDD) is meant to protect buyers. It’s long. It’s legally required. It looks official.
But here’s the truth: The FDD is a starting point, not the full story.