Insights by bill beckham
— A 27-year finance exec, franchise owner, and founder of Franchise Clarity. No fluff. Just what you need to know before you invest…
The Franchisor’s Business Model: What You Should Be Evaluating (But Probably Aren’t)
When prospective franchisees evaluate opportunities, they tend to focus on the unit economics—how much revenue a location can generate, what the margins look like, and how quickly they can break even. That’s important, but it’s only half the story.
the hidden risk of franchise validation calls - and how to ask the right questions
Franchisee validation calls are an important part of the due diligence process.
But here’s the problem:
Many of those calls don’t reflect the full truth. And unless you know what to ask — and who to ask — you might walk away with a false sense of confidence that leads to a very expensive decision.
The Franchise Dream vs. Franchise Reality: What You Need to Know Before You Sign
Franchising can be a path to independence, cash flow, and legacy — when it’s the right fit. But too often, buyers mistake a polished pitch for a proven business model.