Insights by bill beckham
After 27 years in P&G finance and first-hand franchise ownership, I write about the facts behind franchise investing so you can make confident, data-driven decisions.
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Franchise Validation Calls: What to Ask and What You’re Not Being Told
Validation calls might be the most important — and underutilized — step in your due diligence process.
They’re your chance to speak directly with current franchisees. But not all validation calls are created equal.