Insights by bill beckham
After 27 years in P&G finance and first-hand franchise ownership, I write about the facts behind franchise investing so you can make confident, data-driven decisions.
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The Franchisor’s Business Model: What You Should Be Evaluating (But Probably Aren’t)
When prospective franchisees evaluate opportunities, they tend to focus on the unit economics—how much revenue a location can generate, what the margins look like, and how quickly they can break even. That’s important, but it’s only half the story.
rOI math: what item 19 really tells you (and what it doesn’t)
For many prospective franchisees, Item 19 is the most scrutinized part of the Franchise Disclosure Document (FDD).
On the surface, it looks like a shortcut to understanding how much money you might make. But here’s the reality: Item 19 is a starting point — not a conclusion. And reading it at face value can lead to costly assumptions.