Insights by bill beckham
— A 27-year finance exec, franchise owner, and founder of Franchise Clarity. No fluff. Just what you need to know before you invest…
The Franchisor’s Business Model: What You Should Be Evaluating (But Probably Aren’t)
When prospective franchisees evaluate opportunities, they tend to focus on the unit economics—how much revenue a location can generate, what the margins look like, and how quickly they can break even. That’s important, but it’s only half the story.
roi math: what item 19 really tells you (and what it doesn’t)
For many prospective franchisees, Item 19 is the most scrutinized part of the Franchise Disclosure Document (FDD).
On the surface, it looks like a shortcut to understanding how much money you might make. But here’s the reality: Item 19 is a starting point — not a conclusion. And reading it at face value can lead to costly assumptions.