Insights by bill beckham
After 27 years in P&G finance and first-hand franchise ownership, I write about the facts behind franchise investing so you can make confident, data-driven decisions.
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the hidden risk of franchise validation calls - and how to ask the right questions
Franchisee validation calls are an important part of the due diligence process.
But here’s the problem:
Many of those calls don’t reflect the full truth. And unless you know what to ask — and who to ask — you might walk away with a false sense of confidence that leads to a very expensive decision.