Insights by bill beckham
— A 27-year finance exec, franchise owner, and founder of Franchise Clarity. No fluff. Just what you need to know before you invest…
The Franchisor’s Business Model: What You Should Be Evaluating (But Probably Aren’t)
When prospective franchisees evaluate opportunities, they tend to focus on the unit economics—how much revenue a location can generate, what the margins look like, and how quickly they can break even. That’s important, but it’s only half the story.