Insights by bill beckham
After 27 years in P&G finance and first-hand franchise ownership, I write about the facts behind franchise investing so you can make confident, data-driven decisions.
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The Franchisor’s Business Model: What You Should Be Evaluating (But Probably Aren’t)
When prospective franchisees evaluate opportunities, they tend to focus on the unit economics—how much revenue a location can generate, what the margins look like, and how quickly they can break even. That’s important, but it’s only half the story.