Insights by bill beckham
After 27 years in P&G finance and first-hand franchise ownership, I write about the facts behind franchise investing so you can make confident, data-driven decisions.
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The “Safe Bet” Trap: Why Familiar Franchises Aren’t Always the Best Choice
There’s a common assumption among franchise buyers: If a brand is well known, it must be well run.
But in franchising, familiarity doesn’t always equal strength — and visibility doesn’t always translate to franchisee success.