Insights by bill beckham
— A 27-year finance, exec, franchise owner, and founder of Franchise Clarity. No fluff. Just what you need to know before you invest…
Why the FDD Doesn’t Tell the Whole Story
The Franchise Disclosure Document (FDD) is meant to protect buyers. It’s long. It’s legally required. It looks official.
But here’s the truth: The FDD is a starting point, not the full story.
Franchise Validation Calls: What to Ask and What You’re Not Being Told
Validation calls might be the most important — and underutilized — step in your due diligence process.
They’re your chance to speak directly with current franchisees. But not all validation calls are created equal.