— A 27-year finance exec, franchise owner, and founder of Franchise Clarity. No fluff. Just what you need to know before you invest…

Bill Beckham 10/15/25 Bill Beckham 10/15/25

The “Safe Bet” Trap: Why Familiar Franchises Aren’t Always the Best Choice

There’s a common assumption among franchise buyers: If a brand is well known, it must be well run.

But in franchising, familiarity doesn’t always equal strength — and visibility doesn’t always translate to franchisee success.