Insights by bill beckham
After 27 years in P&G finance and first-hand franchise ownership, I write about the facts behind franchise investing so you can make confident, data-driven decisions.
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Franchise vs. Startup: Who Really Wins (and Why)
Buying a franchise promises proven systems. Starting your own business offers freedom. But which path actually delivers better returns and lower risk? In this article, Franchise Clarity founder Bill Beckham breaks down four real-world case studies that reveal who really wins (and why). You’ll see the math behind each story — from a 4.3× ROI franchise success to a 7.4× independent startup win, and the red flags that led others to lose millions. Learn how to evaluate your fit, spot inflated Item 19 claims, and avoid costly franchisor traps. Whether you’re a corporate executive, retiree, or veteran considering your next move, this guide will help you make a data-driven, eyes-wide-open decision about franchise vs. startup ownership.