Insights by bill beckham
— A 27-year finance, exec, franchise owner, and founder of Franchise Clarity. No fluff. Just what you need to know before you invest…
the hidden risk of franchise validation calls - and how to ask the right questions
Franchisee validation calls are an important part of the due diligence process.
But here’s the problem:
Many of those calls don’t reflect the full truth. And unless you know what to ask — and who to ask — you might walk away with a false sense of confidence that leads to a very expensive decision.