Insights by bill beckham
After 27 years in P&G finance and first-hand franchise ownership, I write about the facts behind franchise investing so you can make confident, data-driven decisions.
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rOI math: what item 19 really tells you (and what it doesn’t)
For many prospective franchisees, Item 19 is the most scrutinized part of the Franchise Disclosure Document (FDD).
On the surface, it looks like a shortcut to understanding how much money you might make. But here’s the reality: Item 19 is a starting point — not a conclusion. And reading it at face value can lead to costly assumptions.