Objectively Compare Franchise Opportunities
Compare Franchise Opportunities — Objectively
Independent, data-driven analysis to help you choose the right franchise.
Most franchise buyers compare brands using sales materials, discovery calls, and optimistic averages.
But choosing the right franchise requires deeper analysis.
I help you compare multiple franchise concepts with clarity, rigor, and a framework rooted in financial discipline — not sales pressure.
THE REAL PROBLEM WITH FRANCHISE COMPARISON
You’re comparing brands, but you’re not comparing the right things.
Franchisors highlight:
Top-performer stories
Marketing differentiators
“Proven systems”
Territory maps
Training programs
But what actually determines whether a franchise is a good investment is very different:
Unit economics
Margins
Support quality
Territory saturation
Operational complexity
Failure rate
Realistic ROI
Most buyers don’t have the information — or the tools — to compare these factors objectively.
That’s where this service comes in.
WHAT’S INCLUDED: MULTI-BRAND COMPARISON FRAMEWORK
Objective, side-by-side evaluation of 2–3 franchise concepts.
Your comparison includes:
✔ Financial Performance Comparison
Item 19 revenue, cost structure, and margins
Performance variability across units
Adjusted ROI and payback for each brand
✔ Business Model Comparison
Operational complexity
Staffing requirements
Owner involvement vs semi-absentee feasibility
Scalability and multi-unit potential
✔ Territory Analysis
Protected vs shrinking territories
Growth saturation
Local competition dynamics
✔ Franchisor Strength & Incentives
Support and responsiveness
Royalty structures
Supplier restrictions and rebates
Corporate financial health (Item 21)
✔ Risk Assessment & Red Flags
Litigation patterns
Franchisee turnover
Financial dependencies
Vulnerabilities behind the numbers
✔ Decision Scorecard
A clear, digestible scorecard showing how each brand scores on the factors that actually matter.
✔ Strategic Recommendation
Which brand best aligns with your goals, risk tolerance, financial profile, and lifestyle.
WHO THIS IS FOR
Ideal if you’re:
Comparing two or three franchise concepts
Torn between “Brand A vs. Brand B”
Unsure which model fits your goals or risk tolerance
Seeing similar claims from multiple franchisors
Getting conflicting advice from brokers
Concerned about choosing the wrong system
Wanting a second set of experienced, unbiased eyes
If you’re at the stage where you’re choosing, not browsing — this is the service built specifically for you.
WHY THIS WORKS
**Most franchise buyers compare the wrong things.
I help you compare the right things.**
Financial rigor from a Fortune-50 background
Nearly 30 years in P&G finance evaluating complex investments.
Real franchise ownership experience
You’ve lived the operational realities behind the sales narrative.
Complete independence
No commissions. No franchisor relationships.
You work only for the buyer — a unique and valuable differentiator.
A structured decision-making framework
Most buyers choose based on emotion. I help them choose based on:
economics
risk
lifestyle fit
scalability
long-term viability
The goal: confidence, clarity, and a smart investment decision.
HOW IT WORKS
Step 1 — Intro Call
We discuss your goals, the brands you’re evaluating, and what matters most to you.
Step 2 — You Submit the FDDs
You provide the FDDs for the brands you're comparing.
Step 3 — Side-by-Side Analysis
I build a clear, objective comparison grounded in numbers, not narratives.
Step 4 — Live Review Session
We walk through the differences, risks, economics, and overall recommendation.
Step 5 — Decision Confidence
You proceed with the brand that fits your goals, or avoid a bad fit entirely.
Choosing the right franchise is a high-stakes decision.
Make it with clarity, not guesswork.**
If you’re comparing multiple franchise brands, I can help you see the differences clearly — and make the decision that truly fits your goals and risk tolerance.