Franchise Due Diligence Before You Invest

Objective, independent analysis to help you make a smart, confident franchise decision.

A franchise isn’t a product — it’s a major investment. Before you commit your capital, make sure you’re seeing the full picture.

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WHY THIS MATTERS

The Franchise Sales Process Moves Fast. Your Due Diligence Shouldn’t.

Most franchise buyers are guided through a sales process that:

relies on optimistic performance averages
downplays risk
moves faster than most buyers expect
encourages emotional decision-making
doesn’t provide realistic financial analysis
rarely mentions downside scenarios

But the truth is simple:

A franchise is a six-figure investment with real upside and real risk. And the due diligence required should reflect the size of that decision.

WHAT I DO

I help you evaluate a franchise opportunity with the same rigor Fortune-50 companies use to make high-stakes decisions.

Your due diligence includes:

✔ Item 19 review — what it actually shows, and what it hides
✔ Item 19 vs. Item 21 reconciliation — performance vs. corporate economics
✔ Unit economics analysis — margins, breakeven, payback
✔ ROI modeling — realistic, probability-based financial projections
✔ Capital needs assessment — initial + working capital + hidden costs
✔ Scenario planning — best, mid, and low-performance outcomes
✔ Territory and saturation review
✔ Risk identification — the red flags most buyers miss
✔ Questions to ask the franchisor & franchisees
✔ A clear “go / slow / no-go” recommendation

This is not a sales pitch.
I’m not paid by franchisors or brokers.
I work solely for you — the buyer.

Independent, Data-Driven Due Diligence for Serious Buyers

WHO THIS IS FOR

Perfect for you if:

You’re evaluating a specific franchise opportunity
You have an FDD and want help understanding it
You’re comparing 2–3 franchise brands
A broker or franchisor is pressuring you to move quickly
You’re preparing for Discovery Day
You’re uncertain about the economics or risk
You want a second opinion before signing

Whether you’re early in the process or close to a decision, objective analysis protects your time, money, and confidence.

WHY WORK WITH ME

Experience that Protects Your Investment

Before launching Franchise Clarity, I spent nearly 30 years in P&G finance evaluating investments and guiding executives through complex, high-stakes decisions.

Later, I owned a franchise myself and saw firsthand how different the sales narrative can be from the operational reality.

This perspective lets me evaluate franchise opportunities with:

financial discipline
real-world experience
no hidden incentives
and an exclusive focus on protecting your capital

The result:
Clarity, confidence, and a decision you can stand behind.

HOW THIS WORKS

Step 1 — Book a Free Consultation

We’ll discuss the franchise you’re evaluating and the level of due diligence you need.

Step 2 — Get a Transparent, Fixed Price

No hourly billing, no commissions, no surprises.

Step 3 — Receive a Complete Due Diligence Report

Including financial models, key findings, risks, and a recommended decision path.

Step 4 — Make Your Decision with Confidence

Use the analysis to confirm a strong opportunity — or avoid a costly one.